Life Calling

Preserving our humanity in the Digital Age


Founded in 2021, The Life Calling Initiative responds to the increasingly eroding boundaries between humanity and technology in the Digital Age. Its fundamental mission is to both raise awareness and to develop educational strategies to help preserve our humanity in light of the encroaching digital landscape. The Life Calling Initiative explores the nexus of smart-technology and human behavior.

Life Calling Initiative functions as a not-for-profit organization.

As the tick to the flesh, the digital device to the psyche device. The remedy is a matter of Truth.

As the tick to the flesh, the digital device to the psyche device. The remedy is a matter of Truth.



The Life Calling Initiative aims to foster critical dialogue surrounding the ubiquitous and unmitigated use of smart devices and their algorithmic programs designed to capture our attention. It aims to empower humanity through a dynamic series of activations, campaigns, exhibitions and public programming, to help generate a more balanced, nuanced and thoughtful perspective for us all in the Digital Age.


It is the mission of Life Calling to raise awareness, spark dialogue, convene thought leaders and develop critical education strategies to approach the Digital Age with thoughtfulness, balance and awareness.

One of the most pressing conversations of our time is about the threat that the unchecked use of smart-devices poses to our humanity.

One of the most pressing conversations of our time is about the threat that the unchecked use of smart-devices poses to our humanity.



The guiding principles of this endeavor include the support for human autonomy and sovereignty over our digital devices and the algorithms designed to divert our awareness. Life Calling’s values are rooted in humanism, health—especially mental health, the right for privacy, physical connectivity, civil discourse, democracy, freedom from coercion, and self-expression.


Artist and author John Mack founded Life Calling as part of his years-long exploration of the increasingly slippery boundary between reality and virtuality.

A frequent speaker at conferences and universities on the subjects of technology, awareness and consciousness, Mack’s examination of these topics will culminate in A Species Between Worlds: Our Nature, Our Screens, an interactive visual art experience in the heart of New York City concerning humanity’s current migration from the natural world to the virtual world. Running the entire month of September 2022, the exhibition will convene a wide array of voices and feature diverse programming including talks and presentations, film screenings, and other educational activities.

Mack recently published Notes to Selfie: Bits of Truth in a Phoney World, a volume of thoughts and aphorisms. Mack’s collection of poetry, A Land Between Worlds: The Shifting Poetry of the Great American Landscape, is forthcoming in the fall of 2022, coinciding with A Species Between Worlds.  In 2022, he was an honoree of The Explorer’s Club 50: Fifty people changing the world who the world needs to know about.


A Species Between Worlds

our Nature, our Screens

An interactive photography experience serving as a month-long hub for the gathering of some of the most influential voices at the forefront of the battle to defend human awareness in light of the encroaching digital landscape. Premiers in New York City, September 2022.

A Land Between Worlds

The Shifting Poetry of the Great American Landscape

Covering nearly fifty of the most iconic U.S. National Parks, Mack uses poetry, landscape photography, and an interactive augmented reality app to invite us into a deep conversation about the encroaching digital landscape, our attachments to it, and the uncertain fate of our nature.


Awareness 101

A Crash Course in Human Consciousness

Awareness 101 is an educational curriculum that takes a never-before-seen look at device addiction and its future impact on human consiousness. It is an exploration of our inner Selves—of our spiritual terrain of consciousness—through the looking glass of virtual environments.


Notes to Selfie

Bits of Truth in a Phoney World

A pocket-sized book of thoughts, contemplations, and aphorisms, Notes to Selfie addresses complex issues of human consciousness, asking us to question who we are the Digital Age. Philosophical, witty, concerning, and eye-opening, the truths in Notes to Selfie serve as simple cues to deepen our understanding of our humanity vis-à-vis the relentlessly encroaching digital landscape.



Consciousness merges with the algorithm


CODA Summit
Scottsdale, AZ
November 2021

The inverse universe / The vertical homonym


Lisbon, Portugal
December 2021


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    Life Calling is a project of the Giving Back Fund, Tax ID: 04-3367888, a non-profit
    corporation with federal tax-exempt status from the IRS under section 501(c)3.
    NEW YORK ©2022 Life Calling. USA. All rights reserved.